Consumer appetites for NFTs remain niche, but the format could serve as an important experiment if the metaverse ever takes off....

Dive Brief: Bacardi Rum debuted its first holiday campaign in over a decade with a "Winter Summerland" effort themed around bringing...

Dive Brief: Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the...

What is implicit in body language now has to be explicit in our digital body language. Each of us as marketers may have different...

El atractivo del advergaming no ha decaído en los últimos años. Más bien se ha producido el proceso justamente a la inversa. Los...

Coca-Cola has unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic...

Google ha realizado este pasado jueves una actualización de sus políticas que afecta tanto a los creadores de YouTube como a los...